OG Keemo – Blind

For OG Keemo’s BLIND, the opening chapter of his BERSERKER campaign, we developed a visual narrative exploring the fragile relationship between vulnerability and strength, the man behind the artist and the almost mythological figure he has become. Beginning with an unusually intimate portrait of Karim, we reveal the scars beneath the armour, both physical and emotional. As the film unfolds, his inner conflicts manifest through surreal encounters and symbolic imagery, drawing from Goya’s Witches’ Dance, the labyrinth of the Minotaur and the fall of Icarus. Together, these references form a contemporary odyssey, a journey through temptation, struggle and transformation, towards a return home as someone changed. Visually, we drew inspiration from German Romanticism, placing Karim within its pictorial tradition to challenge conventional representations and reinterpret its imagery through a contemporary perspective, creating a world both rooted in history and distinctly modern.