Ottolinger – SS25

For Ottolinger’s SS25 runway show during Paris Fashion Week, we developed a visual concept based on the overarching creative direction established by Ottolinger, exploring themes of resilience, transformation and the restless desire for adventure. Set within the raw, concrete architecture of a disused parking garage, the show centred around a monumental, beached shark, its open jaws becoming the entrance to the runway. Drawing from the collection’s surreal imagery and references to mythology, we created an atmosphere that balanced the unsettling with the playful, transforming an otherwise brutal environment into a world somewhere between urban reality and an imagined underwater landscape. Combining theatrical staging with the raw energy of the runway, the presentation reflected Ottolinger’s unconventional spirit, celebrating a woman who moves freely between worlds, embraces uncertainty and remains unapologetically herself.