Mercedes Maybach – The Devil Wears Prada

For the collaboration between Mercedes-Maybach and Disney’s The Devil Wears Prada 2, we created a campaign that brings together the cinematic world of the film and the distinctive elegance of Mercedes-Maybach. Reconstructing New York at night within an LED studio, we translated the film’s visual identity into a stylized and carefully composed commercial setting. Through atmospheric lighting, reflections and a distinctly cinematic approach, we aimed to capture the glamour and sophistication of both worlds, blurring the boundaries between film and advertising.